Social media joined the Olympics this year. We may not have seen a Tweeting competition; however we did see the Games shared over social networking faster than the news sites could manage.
Unfortunately I did not manage to watch as much of the Olympics as I would have liked, but not at one point did I feel I missed out on an important achievement. I felt delight as Mo Farrah got his double gold, I felt the pain as Rebecca Adlington missed out on the medal she wanted and I shared the wonder as Usain Bolt showed the world just how amazing he was. I may not have watched it, but I definitely did not miss out. As one Olympics played out on our screens, another could be seen developing on our mobile phones, tablets and computers.
I was able to have my own Olympic experience as I went to watch the Women’s Hockey on the first Sunday of the Games. We were actively encouraged to participate in the social discussion through the use of hashtags on Twitter.
Reading through the Sunday Times this morning, there was a report on Olympic sponsors using social media during the Games. This should come as little surprise to any of us, basic marketing comms theory teaches us that sponsorship requires a communication campaign to support it and make it truly effective. Common sense probably tells us those texts are unnecessary! Having paid millions to affiliate their names with the five rings, it would make little sense to try and disguise this association for many of the companies.
Social media has also been bad, we’ve seen Tom Daley through Twitter. However this is something we have grown to expect. Social media has been known to give people too much freedom to target people. It also lets people hear the criticism they don’t want to hear and we don’t necessary know how to take that.
It seems quite sad that the Olympics has already been and gone, but I loved it this year. I loved being able to keep track by Twitter, how about you?
- Noted: Social Media Speeds Up Criticism of Olympians – Noted (nytimes.com)
- Olympics and Social Media: The View From London (mashable.com)
- How Twitter gave a behind the scenes look in to London 2012 (itv.com)
- Social Media Connects London 2012 Athletes, Attendees [VIDEO] (mashable.com)