The purpose of internal communications includes creating company pride, helping people to live the values and supporting organisational change. I wanted to investigate how this process worked efficiently when a company is based over a range of regions globally.
For any organisation based over multiple units ensuring cohesion between the business components can offer challenges, but this is significantly escalated when trying operate over different countries.
In our recent guest lecture, Aakriti Kaushik briefly mentioned the impact of global operations on internal communications. She noted that it is extremely important to remain aware of culturally significant events within each of your regions. For example being aware of Chinese New Year, Ramadan among other events. Through neglecting these you are not only at risk of offending your employees but potentially seeing other detrimental effects.
When your operations are based over multiple regions it is particularly vital to ensure that your internal communications works to involve employees, and make them feel part of the organisation, despite the physical distance.
We do have the advantage of instant technology allowing us to communicate in real time with employees around the world through video or instant messaging. We can also adopt social media strategies to improve the effectiveness of our internal communications. There are a multitude of tools at our disposal to help us with the challenge however they do require being used so to benefit the organisation. Possibly the most important requirement of internal communications is research. Research what your employees expect, what they are not getting, how they want their information, what has been successful in the past. The limit for research is not set low and it can make the difference between a bad internal campaign and a good internal campaign.
As we continue to embrace globalisation I believe global internal communications is going to grow in importance. Organisations employ staff across the world and to that they run effectively it is important they concentrate on each of their staff to ensure they are all working to the same values.
Global internal communications is an area which offers challenges but rewards and I am keen to continue my education within this area.
- How the Talking Stick Rule Applies to Internal Communications (thesocialworkplace.com)
- These Myths of Internal Communication Mu (kenmilloy.wordpress.com)
- Social Media and Internal Communication (kenmilloy.wordpress.com)
- 3 strategies to revive employees’ work ethic (theorganizedexecutiveblog.com)