Archive for Blogging

Are you following me?

I love to blog. However, there are times of year when I have to neglect this hobby of mine, such as exam season. Do not worry, I am still around, and while I am not in the library you will probably still find me micro-blogging, pinning and tweeting. So, are you following me?

Click the pictures or titles for links to my profiles.

Linkedin

Follow my professional progress and read about how I am developing my skills on my career journey. I prefer to connect with people I either know or with whom I am in contact.

Twitter

Ask my friends and they will tell you I am quite the Twitter addict! I check the site regularly and like to join the conversation. Follow me for a bit of a chat!

 

Tumblr

Sorry to disappoint but the pirate image is a bit misleading. Rather than share my travels across the seven seas I use Tumblr to share all the interesting things I consider too big for Twitter but too small for my blog. Expect a lot of videos about PR campaigns, sports or just really cool stuff! I am quite new to tumblr’ing so would love to find new accounts for me to follow, sharing equally cool stuff!

 

Goodreads

I joined Goodreads in the hope it would encourage me to read more books and start reviewing them more often. So far, my progress is slow, but I would love to connect with you and see what books you are rating and recommending!

 

 

Pinterest

Following the Pinterest hype we experienced earlier this year I jumped on the bandwagon. I did not expect to enjoy it so much, but I found I loved pinning and repinning images. Follow my pins to see brilliant images of sports, fashion, architecture and the odd social media infographic.

 

Google Plus

I will be honest with you, I am still unsure of the role Google Plus will play in my life. However, I think we should not be hasty and dismiss it too soon. Feel free to connect with me over Google Plus and perhaps we can work out its purpose together!

 

 

Undoubtedly I will be back to my blogging as soon as my deadlines pass, so please remember to follow this blog! In the meantime come and join me on other social media platforms. Through sharing and interacting maybe we could all learn something new!

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Welcoming change to Aim High

I remember when I was first introduced to the idea of having my own website. I was 8 and we had just signed up to the internet at home. The idea of being able to have my own website was exciting but I had no idea what I wanted to share on the web. Over 10 years later I found myself enjoying blogging, and today I share with you my own domain name, www.rachelbarkley.co.uk has joined the web!

There are many reasons people get their own domain names, my personal reason is quite simple, it’s for my own satisfaction. I have had a lot of fun with blogging and wanted to move on, this seemed a natural progression.

Working with WordPress.org has been interesting, providing plenty of challenges. It looks so familiar but in fact is very different from using WordPress.com. There is still plenty to change and improve but I am happy enough with it to share it with you all!

You may need to re-subscribe, and I hope you will.

My blog is not yet finished. I have loads of ideas I want to try out, test and improve upon. This is simply the first step towards achieving this.

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Understanding online reputation

Searching Rachel Barkley on Google

There was once a time where I was proud of being anonymous on Google, type in Rachel Barkley and I may as well not have existed. The tides have changed now, both in my opinion of Google anonymity and the search engine results!

In a recent class at university we were encouraged to find out what results our names would produce from Google, and it was brought to my attention that the images relating to Rachel Barkley included those of scantily clad ladies, who I hasten to add were not of myself.

Search engine optimisation (SEO) is important, we want to know that when we write useful information that it will be received by the the right people, asking the right questions.

As future graduates we have been repeatedly told the importance of ensuring that Google does not reveal any embarrassing or potentially harmful secrets about us, from drunken photos to social media rants about employers. While it is vital that this information is not found, it is important that we can be found if someone is searching for us. Whether this be through a blog, social media site (Twitter, Linkedin etc.) or perhaps through news stories we have been featured in.

I still find it strange when I find people have found my blog through searches such as, ‘Rachel Barkley ultimate frisbee’ and ‘Rachel Barkley PR’, it seems strange not knowing who these people are and why they are looking so specifically for me. On the other hand it does demonstrate that I do have a visible online presence. What I do like is when people reach my blog through searching for terms on Google which directly relate to topics I have written about, in my opinion that means I am doing my job, whether they are satisfied with the results or not, I could not tell you.

The spelling of my name is somewhat unique and as a result I am relatively easy to find online, having said this I am still in competition with Rachel Barkey, a women with a strong online presence who lost her battle to cancer in 2009. In theory having different names means she should be no rival to my Google presence, but in reality frequent misspellings of her name across the web have resulted in Google identifying her as Barkley.

Trying to compete with a dead woman’s online memorial and drowning out the good work she did in her lifetime does not settle well with me, and while my name has creeped up on Google’s results I actually am happy to see she remains at the top of the list. However, search for ‘Rachel Barkley PR’ and it is a different story, my online work dominates the front page. This is a lesson in understanding what your audience to be searching for when they find your page, in my case I want them to be interested in communications, PR and all the other topics I write about.

In conclusion, it is important to monitor your personal presence and reputation online, whether you are trying to manage a bad image, or trying to increase your presence. These are skills that are transferable throughout the PR industry and are brilliant to learn to develop as students.

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Three industry blogs I follow and why you should follow them

English: QWERTY keyboard, on 2007 Sony Vaio la...

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I came to the strange realisation that I spend more time reading blogs than books. For a former bookworm this seems a slightly bizarre change in my information consumption, however I dare say I am not alone in this. I read a range of blogs from fitness to fashion, technology to media. Today I wanted to share three of my favourite communication industry blogs.

Behind the Spin

I have frequently referred to articles on Behind the Spin on my blog. The magazine offers a wealth of wisdom, advice and opinions all gathered by PR students and young practitioners. The site offers some absolute gems and showcases some young PR talent.

Diary of an Internal Communicator

This is a blog I discovered relatively recently, however I cannot get enough of it. I have made no secret of my interest in internal communications and this blog offers a variety of advice and insight into this world. For anyone with an interest in this type of communication this is among a number of blogs I would recommend for related reading.

Social Web Thing

This is another blog that I have praised in the history of Aim High. Ben Cotton, the author, is a PR practitioner with great knowledge about social business. He also offers great resources to students and graduates listing grad schemes, news and advice.

For other blogs I follow please refer to my  recently updated blogroll.

What’s happening to the local Wilkos?

Image from www.janetpatrick.org.uk

There is turmoil in my quiet home town of Beeston. It has all occurred with the news that the town is likely to lose one of its favourite shops, Wilkinsons. Also known as Wilkos, the shop has been a significant part of my childhood and one of my favourite shops in Beeston. It is my first call for a variety of products and the idea of it not being present is hard to contemplate.

Beestonia, a local blogger, broke the news to his readers that Wilkos was officially to close on the 16 December 2011 and this led to a huge reaction from the locals in the area. Much like myself, many cannot imagine Beeston without a Wilkos.

The main reason for the closure is a result of the NET tram extension to Chilwell via Beeston which is resulting in a complete (and much required) redevelopment of the local shopping area. However locals are upset that plans have not been finalised to ensure Wilko’s successful relocation to another suitable unit within Beeston. At the moment it is unclear who is to blame for this, whether it be the local Council (who deny responsibility), Henry Boot (owners of the current shopping centre), NET or Wilkos themselves, and at the moment much of the information provided is rumour or speculation without back up.

Speculation is very dangerous for all parties, particularly if the information available is inaccurate or false. At this point it is extremely important that the parties update the Beeston residents of their current progress or plans to an extent, rather than allow these rumours to escalate.

What is clear is the huge support for Wilkos. Several volunteers collected signatures for a petition, with local councillor Janet Patrick recalling how within just 4 hours she collected 420 signatures. Reactions to blog entries have shown huge support for the store and upset at its closing. There are also some interesting solutions being offered from Wilkos relocating to the old fire station or old McDonald’s unit.

According to current reports Wilkos is due to close in April and at this point it is inevitable that it have to close, however hopefully an agreement will be made to keep the shop in Beeston in the long term. One thing we can take away from this story is how blogging has the power to unite community spirit and that is a brilliant thing! It is also testament to how quickly news can be passed online without being controlled by the organisations interested, even in local circles.

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