Archive for Education

How important is Maths in PR?

27 March 2012 Rachel Education, Public Relations 2 comments

Image via Matt Banks

My Public Relations course contains a lot of great modules, but one thing that I feel it has lacked so far is the development of maths skills. This may sound like a slightly bizarre desire considering my course does not inspire images of studying numbers. Perhaps it is explained by understanding that I am the daughter of not one, but two maths teachers. I never took maths past GCSE level, preferring to concentrate humanity and media subjects but I have always had a soft spot for maths.

In my previous job my maths skills came in handy almost constantly, from checking payroll to designing spreadsheets. Undeniably maths is a useful skill in life, ensure that you are getting the best value for money at the supermarket and not being ripped off by dubious offers, cooking the required quantity of food, even in planning your day a good understanding of numbers can be beneficial. But I ask myself, where does the value of maths lie in the world of PR?

Budgeting

It would be lovely to imagine there is a pool of endless resources out there, but there are not. Budgeting plays a vital role in any PR professional’s life. Being able to offer cost-effective strategies to create a good return on investment, or even the dreaded AVE. I have been picked up on my tendency to bring budgeting and finance into my university projects, from our first PR campaign assignment the finance was at the forefront of my mind.

Measurement

Back to ROI and AVE (you may not like it, but it is still used), being able to measure the success of a campaign is essential. Having a good understanding of numbers can only help in this case.

Research

You will not always have the opportunity to pay for your research to be analysed and therefore having a good grasp of mathematics is required to understand and rationalise research required.

Administration

We may not like it, but administration involves itself in many roles. My previous experience of admin has involved me needing a great understanding of maths. While it is not always necessary, it is endlessly beneficial.

I would be interested to hear other examples where maths skills have benefited you during your PR career.

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Claire Mascall PR prize

20 February 2012 Rachel Education, News 2 comments

Image from behindthespin.com

I am very honoured to be among the winners of the Claire Mascall PR prize. This is a fantastic award in memory of Claire Mascall and the experience was challenging but interesting.

We were tasked with writing a letter to London Mayor, Boris Johnson, analysing the damage caused by the London riots and financial crisis in relation to the London Olympics, we were then required to suggest strategies to improve London’s reputation.

I am particularly proud to be associated with my fellow winners, Lauren Sizer who won first place and Adele Roberts who took joint second.

My winning letter is available below.

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Education through placement hunting

7 February 2012 Rachel Career, Education, Placements, Public Relations One comment
Comfortable Seating, Learning Resource Centre,...

(Photo credit: jisc_infonet)

My second new year’s resolution involved obtaining some great placements. Much of the emphasis of my course is based upon being able to demonstrate practical ability within a PR/Communications environment and the best way to do this is through placements. I have written numerous times about the importance of experience and placements, I have even written about ways of applying. What I have not yet written about is the educational benefits acquired from the search and application process.

Job hunting is a very exciting yet daunting activity. It takes physical and emotional energy, requires skills such as being able to sell yourself as well as a dose of good fortune. There can be heartbreak, you may lose out on the placement you wanted the most and there can be celebration when you grab the role that suits you the best. Overall it is a period of time when you learn an awful lot.

I was once in conversation with apprentice candidates, fresh out of school, full of energy and optimism. Asking them about their greatest learning experience a surprising number of them mentioned the during job-seeking they had learnt the most. At a young age we often have a naive impression of the job market, assuming that there will be the job that we desire waiting for us, but as we grow older and more experienced this vision is shattered as we come to face the reality of the world. It is tough to get the job you want. Perhaps I should not have been surprised by the number who identified job-seeking as educational, from my own experience it was a time in my life where I learnt a lot about business, about my ambitions and my personality.

I am continuing to learn, and through the last few months hunting for various placements have been particularly educational. I have been able to develop my skills in being recruited, learning about selling myself, my experience, personality and knowledge to an employer. Allowing the employer to see where I would fit into their organisation and how I would solve their problems and requirements. I have faced rejections and difficult questions but overall I have learnt so much and this has increased my confidence and ability.

Placement hunting has also taught me about what career I want to pursue. When I undertook a degree in PR I opened up the door to a huge industry encompassing many areas of business. Looking at the roles available to a candidate on my course I was able to identify what areas of PR I enjoy and at which I excel. While this has been a long term process, placement hunting made it easier to identify.

One of the greatest things about life is the lessons we can learn when we do not expect them. I have no doubt that my experience placement hunting will be beneficial to me when I graduate and need to pursue that precious graduate job. Looking at life as an education is also beneficial for the less successful endeavors, sometimes the best method can be to learn from your failures.

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Should placements be compulsory?

2 February 2012 Rachel Career, Education, Placements, Public Relations 16 comments
Work Experience

It is not a secret that experience is key to boosting employability. In a society where degrees are increasingly common, relevant experience now is not a bonus but rather a necessity for job seeking graduates.

Having met with PR students studying at rival institutions I became interested in the idea of compulsory placements. My degree course encourages us to seek placements from our first year, however other courses take it a step further and require students to complete a designated minimum time of industrial experience to pass the each level. Some courses require a 42 week placement year to be able to gain the degree. Fail to get a year placement, fail to get a degree!

When graduate jobs are competitive and many low level jobs require a years previous experience, by ensuring graduates have a good number of placements on their CV means they increase their likelihood of finding a great job.

Compulsory placements also support the movement of PR towards becoming a profession, a popular movement in some PR circles. Many professions, such as teaching and nursing, involve placements during training. Even dismissing the PR profession debate, can a graduate really be ready for an industry if they have never experienced it first hand?

On the other hand it would be hard to find a PR academic who does not encourage gaining work experience. Even while it may not be deemed compulsory most institutions will direct students towards gaining placements while studying. University is not about spoonfeeding students, it is a place for independent learning and research, supported by classroom theory. Motivated students will actively seek placements without being forced into doing so, these are the students who will graduate with the strongest degrees.

Another issue that could arise from compulsory work experience is the issue of unpaid placements. While I have previously supported such schemes, they do have a time and place. I do not feel easy with the idea of a PR student undertaking a year’s unpaid internship because otherwise they will fail their course.

I would be interested to hear your opinion on compulsory work experience. Good or bad?

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Why Leeds Met?

16 January 2012 Rachel Career, Education No comments

My New Year Resolutions

1 January 2012 Rachel Career, Education, Interests, Just For Fun, Placements, Public Relations, Ultimate Frisbee 4 comments

Welcome to 2012! If we believe the Mayans then we may witness the end of the world, or otherwise we may just live another of many years to come. Either way if 2011 is anything to go by this could be another dramatic, heartbreaking, interesting, amazing, educational year.

2011 was a brilliant year; I learnt a lot, met fascinating people and have experienced amazing things.

I’ve chosen three new year resolutions to share with you to ensure 2012 is an absolutely brilliant year.

  1. Read more books. I love reading a lot, from books, to newspapers, magazines and even the back of a cereal packet. There is rarely a moment where I am not reading, however I am reading a lot less books these days which I feel is a shame. So my first resolution is to read a lot more from books. I love crime thrillers and satirical fiction so if anyone can recommend great books in these genres it would be great. Also I’d love to read more industry related books so if anyone has recommendations I would also appreciate that and might even review them on this blog.
  2. Obtain some great placements. I am currently looking for short term PR placements and a placement year opportunity beginning from this summer. It is a little bit daunting but more than anything it is extremely exciting. This year I want to get some great placements particularly looking at Healthcare, B2B and Internal Communications. Hopefully I will be able to bring you news about some great placements on this blog.
  3. Improve my Ultimate Frisbee skills. I have made no secret of my involvement in my university’s Ultimate Frisbee team and my house is testament to this with numerous discs and trails of mud leading to well used boots. However the reality is I’m shamefully bad at playing the game. Up to now I have used multiple excuses from being too busy to an old ankle fracture but I now have physio treatment and my list of excuses is disappearing quickly. 2012 is my Frisbee year! Through a combination of nutrition, fitness and determination I hope that by the end of this year I will no longer be embarrassed to admit I am not a beginner at the sport. I also hope to play in Leeds varsity and show those Uni boys that they no longer dominate the sport!

Undoubtedly I will continue to update my blog with the developments of my resolutions. I would also be really interested in hearing from my readers what their resolutions are. Are you doing something crazy like jumping out a plane? Or is this year going to be the year you take up running? I would love to know.

 

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Are apprenticeships a threat to PR degrees?

13 December 2011 Rachel Education, Employability, Interests, News, Public Relations 5 comments
English: Graduation hugs

Image via Wikipedia

I am an advocate of apprenticeship schemes and believe that the introduction of PR apprentice schemes can only be beneficial for the industry. It would seem I am not the only fan with this year’s PRWeek census reporting 94% of agency MDs wanting such a scheme and a staggering 92% saying they would consider employing an apprentice.

They are completely right in their thinking, apprenticeship schemes enable organisations to employ low cost workers and train them to be suit the needs of an organisation, this is instead of paying for a more expensive graduate from university who will still need to adapt to your organisation.

It is also a very appealing option for young people with the PRCA in partnership with Pearson in Practice working on plan to provide three-year long on-the-job training, qualifications and work experience to non-graduates from diverse backgrounds. This offers an entry route into a PR career to individuals with the skills and passion required in the industry but who otherwise may not have been able to afford a degree at the increased price.

With the option of an apprenticeship the length of a standard PR degree it makes university seem a dramatically less appealing option. With the choice of being paid to gain the skills and experience the industry demands or amassing considerable debt to obtain a degree with which you may still be unemployable, the better option should be obvious.

Is this a threat to PR degrees then? There are a number of very well designed, developed and respected PR degree courses in the UK and I highly doubt that an apprenticeship scheme would kill these off, however I do think it is important for degree courses to ensure that they are offering students employability skills, particularly in light of Marshall Manson’s recent comments on PR degrees.

Another issue is how current PR undergraduates should react, should we be concerned? Perhaps, apprentices are initially significantly cheaper with the advantage of learning organisation specific skills. This should simply encourage undergraduates to work harder to gain a range of transferable skills which can be utilised over a number of organisations.

Overall I think this is another important development in the PR industry. Many PR professionals are former journalists, but with journalism being an increasingly difficult career path younger PR professionals come from different routes such as studying PR as their main discipline or graduate schemes. Apprenticeships are simply another development in entry routes into the PR industry, and one I would say is very positive.

What is your opinion on PR apprenticeships? Do they pose a threat to the PR degree?

Wordle: PR Apprenticeships

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Deadlines

13 December 2011 Rachel Education No comments

Deadlines

You can tell deadlines are approaching when all the textbooks come out to play.

Taking a step into the world of events management

24 November 2011 Rachel Career, Education No comments
Clipboard

Image by quinn.anya via Flickr

I have always been one to relish a new experience so when I got the opportunity to work on a bid for a brilliant event at my university I was keen to be involved. I love planning and organising through an obsessive habit of list writing so the task is perfect for me. Today is a particularly exciting day as I will be going on my first site visit to look at where we propose to hold our event, giving us the ability to work out exactly how we need to proceed in organising facilities.

Until now my experience in events has been limited to organising staff training and work Christmas parties so I am very fortunate to be working with James Boardman, a very talented Event Management student who will be taking the leading role in organising the event. With my personal curiosity I am hoping to learn a lot from him about the world of events.

I have my camera at the ready and paper waiting for the inevitable lists that today will cause and overall I am very exciting to see this project taking off. I will continue to update my blog with developments as they happen.

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#Socialstudent

5 November 2011 Rachel Communications, Education, Public Relations, Social Media 3 comments
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This week Richard Bailey announced his #socialstudent ranking which opened up a new way of thinking about how we use social media tools that I had not considered before. Using Peer Index and Klout he ranked PR students with average scores over 20.

I had never even heard of these sites so was curious to see how my Twitter usage ranked and found myself with an average score of 33.5. The number meant very little to me but both sites also feature analysis of Twitter data including popular topics (mine are Leeds, Public Relations and slightly confusingly, Money), it rates your authority against the audience you reach. Klout also categorised me as a conversationalist as opposed to its alternatives including Networks, Specialists, Thought Leaders and more.

After having played with the statistics I started to wonder what the ratings actually meant. Klout and Peer Index are both a little sketchy on exactly how they rate people, but the general idea is they both look at the information shared, the number of people you influence and the influence of your network.

There is a lot more however to consider than some numbers generated by a website but I think both sites give you a general idea of the influence your social networking. I think the social student ranking is a great idea and will be brilliant for encouraging PR students to think about how they are utilising their social networks and improving the way that they are used.

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