Around the country many of my fellow PR students will be tottering off nervously, excitedly, even confidently into offices to begin their placements years. I love writing about employability, and have looked at the subject of placement years numerous times, so I am very excited to be currently pursuing my own.
We all have our own personal reasons for choosing to take a year out of studying and undertake a placement year, so I wanted to share with you some of the qualities and experiences I hope to gain over the next year.
- To become a better writer. There is always room to improve your writing, and this is something I am passionate about. Writing has been an outlet to me since I was able to craft words on a page. In my life I write down everything, from ideas, to lists, to emotions. The real skill in writing is learning to create work designed for a specific audience and succeeding in getting your message across. During my placement year I want to work hard on really refining my writing in order to develop the most effective form for my company.
- To understand PR. This by no means translates as my course having been poor so far, but I do still feel I need to understand more about the role PR plays in the business world. A combination of short-term placements and academic theory have given me glimpses but in the next year I want to learn more about the importance of effective PR. By the end of the year I hope to be confidently defending the necessity of PR to any doubters.
- Experience the environment. It is not possible to replicate the working atmosphere at university, so this year gives me a chance to enjoy the business environment and be able to get involved in all aspects of working life.
- Know my dissertation! The dreaded D word! I am hoping that a year in industry will help me develop my PR interests and hopefully out of this will come a dissertation subject that will keep me interested throughout the assignment period.
- Prepare for final year. Dissertation is simply one part of final year, and I believe a placement year will equip me with the skills and knowledge to help advance me during my final years, hopefully resulting in a satisfactory outcome at the end of my degree.
- Ignite a love for the outdoors. Random one? Not really, my placement has seen me relocate from my city locations to a rural village in the South East. Being such a foreign environment my hope is that I embrace the access to the outdoors and get more involved with the walking, cycling and other outdoor activities I enjoy but neglect while in the city.
In a year’s time I will be sure to update you on whether I realised my hopes and wishes for the year. In the meantime I will be working hard to ensure I get the best experience from my placement year.
So, what do you want to gain from your placement year? Please leave your comments below.
Related articles
- 3 top tips to get that job! (abijohnsonpr.wordpress.com)
- The Problem with Placements (jessicanorth.co.uk)
- First year reflection & some tips for new PR Students (jazzchappellpr.wordpress.com)
- Placement Survival Tips (leaheserpr.wordpress.com)
- Dear students, Please try harder (behindthespin.com)
- My Time at M&C Saatchi PR (jazzchappellpr.wordpress.com)
- The Placement Survival Guide (jessicanorth.co.uk)
- To gap or not to gap? (placebosarah.wordpress.com)



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