I am no athlete and I do not support a team, but sport is very important in my life. I believe keeping active is part of an active lifestyle and I like to achieve this through team sports, more specifically Ultimate Frisbee. Sport motivates me in more areas than just fitness, it inspires me to work harder, to aim for my goals no matter what they are, it is such a motivator to me that I have a Pinterest board devoted to it.
From a communications perspective I think sport is a great area to sell. It shows humans at their best; using their bodies and minds to defeat barriers and achieve the seemingly impossible. It also promotes very strong imagery and prominent messages. Yesterday I shared an old Under Armour advert. I could watch it again and again. It shows such powerful, amazing women, I simply find it inspiring!
Once I had managed to divert my attention from that video I then wasted invested time watching other campaigns from sports and fitness companies. Here are some of my other favourites to enjoy.
Make it count Nike
Make Yourself Nike Women
All Adidas Adidas
Reethym of Lite Reebok
Are you from HERE? Under Armour Basketball
Footsteps Under Armour
Greatest tickets on earth London Olympics
Ultimate Frisbee Michelob Ultra
I feel somewhat like I am cheating with this commercial for beer, but it sells Frisbee to me!
What would you say make a good sports/fitness campaign? Share your favourites!
- How did teenagers start wearing sneakers as a part of fashion? (sneaksteens.wordpress.com)
- Nike’s new marketing mojo – Fortune Management (huguesrey.wordpress.com)
- Under Armour Taps Optimum Sports to Manage Media and Sponsorships (prweb.com)
- Under Armour Debuts New Women’s Advertising Campaign and Social Media Platform Launching on September 1st (prweb.com)